Blank sheet
Print it and fill it in with your own numbers while you watch. Letter, landscape.
DownloadFour times the series has said price beats speed. So how much work can you lose at a higher price and still make the same money? More than you think, and ten bids will tell you.
The sheets are ready now. The episode lands here the day it's up.
The one line: the most work you can lose is the raise divided by profit per unit today plus the raise. On mulch, 8% more lets you lose 1 in 5.
Sod pays a raise back fastest: 11% more price is 44% more gross profit, because the sod is 61% of the price and the raise never touches it.
The ten-bid test, and the three cases where raising the price is the wrong move: overhead, the wrong bids lost, a real going rate.
Prices are mine. Yours are different. The math is the same.
Every number on these sheets is the kind Ledge carries for you on a real job: the burdened hour, the man-hours a price buys, what the crew actually did against it. The first ten shops run Ledge free; we make money only on payments. If you want to see it on your own jobs, there's one person to talk to.