Blank sheet
Print it and fill it in with your own numbers while you watch. Letter, landscape.
DownloadYou charge $120 a yard and think you're making 35%. That 35% isn't a percentage. It's a stopwatch.
The five numbers everything else falls out of, including the one most people get wrong: a $23 wage costs you $31 an hour.
What a margin turns into once you write it down: a man-hour budget per yard, and a crew table that says 3 guys have to move 20 yards a day to hold it.
The two levers, price and speed, and which one is worth your season. 8% more price got $10 a yard; 11% faster got $4.
Every line on the sheet, in order, for the drive to the job: the numbers at the top, what the margin turns into in man-hours, the crew table, and which lever is worth pulling. The video is for seeing the sheet filled in; this is for hearing it argued.
The hosts are AI, made with Google NotebookLM from the script and sheets. The numbers are the sheet's. If the two ever disagree, the sheet wins.
Print it and fill it in with your own numbers while you watch. Letter, landscape.
DownloadThe worked example from the video, every number written in. The answer key.
DownloadThe same math as a Google Sheet. Opens a copy in your own Drive. Change the yellow cells, everything else recalculates.
Open ↗No Google account? View it read-only and use File → Download to take it into Excel.
Mulch is the job most landscapers price by feel, because it feels simple. One material, one crew, one afternoon. A yard costs you $40 and you sell it for $120, so the job is making 35% and there is nothing to think about. That is the number this episode takes apart. Not because the 35% is a lie, but because a percentage on its own can't tell you whether the crew held it. Written down properly, a mulch price is a clock: a fixed number of man-hours per yard that the crew either beats or doesn't.
Every line further down the sheet is arithmetic on these five. Get them right once, at the top, and the rest of the page can't be wrong. Get the burden wrong and every number under it is wrong in the same direction.
$23 is what lands on the check. It is not what the hour costs you. Payroll taxes, workers' compensation, liability insurance, and everything else attached to employing a person push that hour to roughly $31, a burden multiplier of 1.35. That gap is eight dollars an hour, every hour, on every job you have ever priced off the wage.
This is the number most people get wrong, and it is the worst one to get wrong, because it hides. A mulch job priced against $23 an hour looks profitable on the estimate and comes in thin, and nothing on the invoice explains why. Once the burdened hour is on the sheet, the rest of the page has a chance of being true.
A wage is what you pay. A burdened hour is what you sell. Only one of them belongs in a price.
Here is where the percentage becomes a stopwatch. At $120 a yard with $40 of material, the labor the margin allows works out to about 1.2 man-hours per yard. Three guys on an eight-hour day are 24 man-hours, which buys 20 yards. So the 35% you wrote on the estimate is a statement about the day: that crew has to move 20 yards of mulch before dark.
Say it out loud on the tailgate and it stops being an accounting number. Everyone on the truck knows whether 20 yards in a day is normal for them, and everyone knows what happened by three o'clock. If the crew does 15, the job made something, just not 35%, and the sheet tells you exactly what instead. That's the loop most shops never close: the margin is checked once, at the estimate, and never again.
There are only two ways to make more on a yard of mulch. Charge more for it, or install it faster. On this sheet they are not close. 8% more price returned about $10 a yard. 11% faster returned about $4: less than half the money, for the harder thing to do.
That ordering matters because speed is where most owners push. New wheelbarrows, a tarp system, an earlier start, a conversation about hustle. All of it is real and all of it is worth less than eight percent on the quote. Run your own numbers and the ratio may differ; the sheet will tell you which lever is worth your season instead of leaving it to instinct.
On this sheet, $40 of material plus roughly 1.2 man-hours at a $31 burdened hour, about $77 in cost against a $120 sell price. Your material and your burdened hour will be different; the structure of the cost will not be.
Multiply the base wage by everything you pay on top of it: payroll taxes, workers' compensation, liability insurance, paid time off. A 1.35 multiplier on a $23 wage gives the $31 hour used here. The blank sheet has a line for yours.
To hold 35% at $120 a yard, about 20. That isn't a benchmark, it's a requirement the price created: 24 man-hours divided by 1.2 man-hours per yard.
Price. 8% more price was worth about $10 a yard here; 11% faster was worth about $4. Speed is the harder lever to pull and the smaller one.
No. Print the blank sheet, put your own numbers in the five boxes at the top, and let the rest recalculate. The calculator does the same thing as a Google Sheet.
Prices are mine. Yours are different. The math is the same.
Every number on these sheets is the kind Ledge carries for you on a real job: the burdened hour, the man-hours a price buys, what the crew actually did against it. The first ten shops run Ledge free; we make money only on payments. If you want to see it on your own jobs, there's one person to talk to.