Margin vs Markup

If you mark your jobs up 40%, you are not making 40%. You're making 28.6%, and nobody tells you, because the invoice looks fine.

Video coming

The sheets are ready now. The episode lands here the day it's up.

What this one covers

  1. 1

    The same $40 of profit divided two ways, and why margin is always the smaller number.

  2. 2

    The one formula: price equals cost divided by one minus the margin you want. 40% margin costs a 67% markup.

  3. 3

    What this does to every video before it: the whole trade prices on markup and calls it margin.

The sheets

This episode hasn't been recorded yet. The sheets go up here the same day it does.

Prices are mine. Yours are different. The math is the same.

Who made this

Ledge is landscape design-build software. These sheets are the thinking underneath it.

The sheet teaches the math once. Ledge carries it on every job after: the burdened hour, the man-hours the price bought, and what the crew actually did against it, side by side the day the truck is unloaded. The first ten landscape design-build firms run it free, and we make money only when your client pays you. If you want to see it on your own jobs, you talk to me.