Margin vs Markup

If you mark your jobs up 40%, you are not making 40%. You're making 28.6%, and nobody tells you, because the invoice looks fine.

Video coming

The sheets are ready now. The episode lands here the day it's up.

What this one covers

  1. 1

    The same $40 of profit divided two ways, and why margin is always the smaller number.

  2. 2

    The one formula: price equals cost divided by one minus the margin you want. 40% margin costs a 67% markup.

  3. 3

    What this does to every video before it: the whole trade prices on markup and calls it margin.

The sheets

This episode hasn't been recorded yet. The sheets go up here the same day it does.

Prices are mine. Yours are different. The math is the same.

Who made this

Ledge is software for landscape design-build. These sheets are the thinking underneath it.

Every number on these sheets is the kind Ledge carries for you on a real job: the burdened hour, the man-hours a price buys, what the crew actually did against it. The first ten shops run Ledge free; we make money only on payments. If you want to see it on your own jobs, there's one person to talk to.